With her passion for design and advertising, Joanina thrives on exploring creative solutions to enhance the identity and personality of a brand.
She believes in sound strategic thinking with strong conceptual relevant solutions. She designed the original Cross Colours’ corporate identity, which is in the permanent design collection of the Smithsonian Institute.
Her trendsetting and dynamic approach to her work has garnered both local and international recognition and numerous industry awards.
Joanina has personally won a number of local and international awards and has also been instrumental in guiding her creative team to do so. Joanina has also sat on various judging panels both locally and internationally and been invited to be a judge at the highly prestigious Cannes Advertising Festival.
An energetic, inherently curious soul, Joanina loves to consume visual material in any form and is a keen observer
of the latest trends.
Her other hobbies include making furniture specially hanging chairs and swings, gardening, movies, travelling and gym.
She enjoys theatre and has a passion for looking after the environment and recycling.